Home Teeth Whitening (Pure Whitening)

ELEJ DENT offers the Pure Whitening home whitening system — a professional-grade take-home bleaching programme using custom-fitted trays manufactured from an intraoral digital scan of the patient's teeth, paired with Pure Whitening cold-chain gels. The gels are stored and transported at under 10°C from manufacture to the clinic, maintaining full efficacy — unlike shelf-temperature products that degrade before use. Patients wear the trays with gel for 14 consecutive nights, with an optional in-clinic finishing session available at the end of the course to maximise results. The system is suitable for patients who want predictable whitening results without in-office bleaching sensitivity.

Home teeth whitening using custom-fitted trays and professional-grade hydrogen or carbamide peroxide gels is the most evidence-supported method for gradual, comfortable, and predictable tooth colour improvement. ELEJ DENT uses the Pure Whitening system, which distinguishes itself from most home-whitening products through its cold-chain logistics: gels are manufactured and stored at temperatures below 10°C throughout the supply chain, and patients are instructed to keep them refrigerated until use. Peroxide-based whitening gels degrade over time and at room temperature, losing significant efficacy before reaching the patient — Pure Whitening's temperature-controlled approach is designed to eliminate this variable. **Process:** *Scan:* A digital intraoral scan is taken of the upper and lower arches. The scan data is sent to Pure Whitening for tray fabrication. *Tray delivery:* Custom-fitted thermoplastic trays are produced with precise fitting and a reservoir for gel loading. At the tray delivery appointment, the hygienist or dentist demonstrates correct gel loading technique and gives written instructions. *Home use protocol:* Patients apply a small amount of gel to the tray, seat it over the teeth, and wear it overnight for 14 consecutive nights. Gels are kept refrigerated between uses. Most patients notice visible brightening within 3–5 nights; the full result develops over the 14-night course. *Combination option:* After completing the 14-night home course, an optional in-clinic activation session using a higher-concentration gel provides a final whitening boost for patients who want maximum results. **Results and longevity:** Professional home whitening typically achieves 6–10 shades of whitening (VITA shade guide), with results lasting 6–12 months depending on dietary habits (coffee, tea, wine, tobacco). Top-up nights with remaining gel can extend the result, and trays can be reused with replacement gel kits at reduced cost. **Safety:** The Pure Whitening gels are formulated within EU peroxide concentration limits. Temporary tooth sensitivity and mild gingival irritation from tray edges are the most common side effects, typically resolving within 24–48 hours of completing the course. Pre-existing sensitivity or defective restorations should be discussed with the clinician before starting. **Contraindications:** Active tooth decay, cracked teeth, exposed root surfaces, and active periodontal disease should be addressed before whitening. Pregnancy — avoid. Known allergy to peroxide.